AI front desk built for law firms — answers calls, qualifies leads, captures intakes 24/7.
AI-powered Instagram DM responses that convert followers into booked consultations — responding instantly at 2 AM on a Sunday just as well as 10 AM on a Monday.
Your Instagram posts showcasing settlement results, visa approvals, and case wins generate dozens of DMs from people who want the same outcome. But responding to each one manually is unsustainable, and every hour of delay costs you a potential client. Our AI responds to every DM in under 60 seconds — converting Instagram followers into booked consultations.
When a personal injury firm posts a $500,000 settlement result and someone DMs "I was in a similar accident — can you help me?", that person is a high-intent potential client right now. Not tomorrow, not next week — right now. They are comparing your firm against every other attorney they follow, and they will reach out to whoever responds first. Without AI, that first response almost never comes from you.
Immigration attorneys face the same dynamic. A post celebrating an approved green card or successful asylum case generates story replies and DMs from people in similar situations. "How long did this take?" "Can you help with my case?" "My visa expires next month." Each of those messages represents a potential retainer worth $3,000 to $10,000 — and they have a shelf life measured in minutes, not days.
AI does not send robotic auto-replies. It has genuine conversations — asking about the person's situation, explaining what the consultation process looks like, addressing common concerns about fees and timelines, and booking the consultation right there in the DM thread. One personal injury firm saw their Instagram-sourced retainers triple in the first month after implementing AI DM responses.
Particularly valuable for personal injury firms posting settlement results, immigration attorneys sharing visa wins, and family law attorneys building trust through educational content where DM volume makes manual responses impossible.
Features
Reply to every DM in under 60 seconds — before they close the app or message another firm. First responder wins the retainer.
Not canned auto-replies. Real AI conversations that understand legal context, answer questions about your practice, and guide followers toward booking naturally.
When followers reply to your settlement posts, visa win stories, or case result highlights, AI engages immediately — capturing interest at peak motivation.
Potential clients book consultations directly through DMs. AI checks availability, offers times, and confirms — no app switching required.
AI knows your areas of law — PI case types, immigration visa categories, family law processes. Provides accurate preliminary information that builds confidence.
AI shares consultation booking links, intake forms, and practice area information at the right moment in the conversation — everything the prospect needs.
Real conversation flow — from inquiry to booked in under 2 minutes
The Process
Someone DMs your firm — from a settlement post, a story reply about a case win, or your profile. AI sees it instantly regardless of the time.
Natural language processing identifies what they want: case evaluation, fee information, process questions, or ready to book a consultation.
AI responds naturally within 60 seconds. Addresses their specific situation, provides helpful information, and guides toward booking if appropriate.
If ready, AI checks attorney availability and books directly. Confirmation sent via DM. Attorney receives intake summary before the meeting.
Real Scenarios
You post a $750,000 truck accident settlement and it gets 50,000 views. Story replies flood in: "I was rear-ended last week" and "Can you look at my case?" AI responds to every single one instantly, qualifying their injury and accident details, and converts the most serious cases into booked consultations.
You share a client's green card approval story. Followers in similar situations DM asking about their eligibility, timelines, and costs. AI responds in English and Spanish, collects their current status and visa type, and books consultations — turning celebration posts into new retainers.
Someone DMs at midnight after seeing your post about DUI defense strategies. They were arrested last weekend and need representation. AI responds immediately, gathers the arrest details and court date, and books an urgent consultation for the next morning.
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Client Results
“Every time we post a big settlement, we'd get 30-40 DMs and our team could barely keep up. Now AI handles them all instantly. Our Instagram-sourced cases tripled. One viral post led to 8 signed retainers in a single week.”
“We post visa approvals and asylum wins regularly. The story replies are incredible — people in similar situations desperate for help. AI responds to every one in their language and books consultations. Our social media went from branding to a real intake channel.”
“I was worried AI would feel impersonal for something as sensitive as legal representation. But the responses are empathetic and helpful. Followers think they're talking to our intake coordinator. One client said our 'social media person' convinced her to book.”
Everything you need to know before getting started.
We connect through Meta's official Business API — secure, approved, and compliant with Instagram's terms of service. Setup takes about 10 minutes and requires an Instagram Business or Creator account.
The conversations are natural enough that most do not notice. AI identifies itself if directly asked, but focuses on being helpful rather than announcing itself. What matters is that followers get fast, accurate information and book consultations.
Yes. AI is trained on your firm's specific practice areas and can discuss personal injury claims, immigration processes, family law options, criminal defense rights, and more. For case-specific advice, it appropriately recommends booking a consultation.
AI handles story replies through DMs automatically. When someone replies to your settlement post or visa win story, AI engages just like a regular DM — capturing that high-intent interest before it fades.
Yes. AI checks real-time attorney availability and books consultations directly in the DM conversation. Clients get confirmation without leaving Instagram, and the appointment syncs to your scheduling system.
AI is trained to handle initial inquiries with empathy and discretion. It gathers basic qualifying information without delving into privileged details, and directs people to schedule private consultations for case-specific discussions. The initial DM interaction is intake-focused, not advisory.
Book a personalized demo and go live in 7 days.