AI front desk built for law firms — answers calls, qualifies leads, captures intakes 24/7.
Real-time analytics on every intake call, message, and consultation — with AI insights that tell you exactly where cases are being lost and how to fix it.
Most law firms have no idea what their actual intake-to-retainer conversion rate is. They guess 50% when analytics typically reveals 20–30%. That gap represents hundreds of thousands in annual revenue walking out the door. Our AI analyzes every call, tracks conversion across all channels, and tells you exactly where cases are being lost — so you can fix it.
A law firm managing partner typically believes their intake conversion rate is around 45–50%. When analytics is actually deployed, the real number is usually 20–30%. That 20-point gap does not sound dramatic until you do the math: at 100 intakes per month and a $10,000 average case value, a 20% conversion rate produces $200,000 in monthly revenue. A 40% conversion rate on the same leads produces $400,000. The leads are already coming in — you are just losing them at the intake stage.
AI call analytics reveals exactly where in the intake process potential clients drop off. Are they abandoning when fees are discussed? When they are told the consultation requires a deposit? When they are put on hold? When they hear a timeline that feels too long? Each drop-off point is a fixable bottleneck. One personal injury firm discovered that 52% of callers dropped off when told consultations were booked three weeks out. They added same-week video consultation slots and conversion jumped 34%.
The missed opportunity alerts deliver the most immediate ROI. AI identifies leads that showed strong interest — asked detailed questions, discussed their case at length, confirmed they need representation — but did not schedule a consultation. These warm leads get flagged for same-day follow-up before they retain a competitor. One firm recovered $150,000 in case value in a single quarter from AI-flagged leads alone.
Invaluable for firms running marketing campaigns — Google Ads, TV, directories, social media — where knowing which sources produce signed retainers, not just inquiries, determines where to invest.
Features
Intake volume, conversion rates, and case pipeline metrics updated continuously — always know your exact intake-to-retainer performance.
Track every inquiry from first contact through consultation to signed retainer. Know your exact conversion rate by channel, practice area, and attorney.
AI surfaces patterns: "PI intakes convert 45% better when same-week consultations are offered" or "Family law leads from Google Ads retain at 2x the rate of directory leads."
Every intake call recorded and automatically transcribed. Review conversations, train intake staff, and identify coaching opportunities with searchable transcripts.
AI identifies leads that showed strong interest but did not retain. Get notified before they sign with a competitor so your intake team can follow up and recover the case.
See exactly which marketing channels produce signed retainers — not just leads. Know whether Google Ads, SEO, directories, or referrals deliver the best ROI.
Live analytics dashboard
The Process
Every incoming intake call automatically recorded, transcribed, and logged. No manual entry required — 100% capture rate across all channels.
AI processes each conversation: categorizes by practice area, scores case viability, tracks conversion outcome, and flags missed opportunities.
Data flows to your real-time dashboard. Metrics update continuously. AI-generated insights highlight what matters — which bottlenecks to fix, which channels to invest in.
Follow up on flagged leads, coach intake staff, optimize your intake process, and reallocate marketing spend — every decision backed by data.
Real Scenarios
Analytics shows 52% of personal injury leads drop off when told consultations are booked three weeks out. You add same-week video consultation slots. Conversion jumps 34%. One data point, $15,000+ in additional monthly retainers.
AI flags 20 leads this month that discussed their case in detail and asked about fees but did not schedule. Your intake coordinator calls each one within 24 hours. Fourteen of them book consultations and eight sign retainers — $120,000 in case value that was walking out the door.
Analytics reveals that Google Ads generates 3x more intake calls than Avvo, but Avvo leads sign retainers at twice the rate. You shift $2,000 of ad spend from Google to enhanced Avvo listings and total signed cases increase 22% at lower cost per acquisition.
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Client Results
“I was convinced our intake conversion was around 45%. Analytics showed it was 23%. Hard to face, but now I know exactly what to fix. Six months later we're at 52%. That's an extra $180,000 per month in case value.”
“The missed case alerts changed our firm. Last quarter, we recovered $150,000 in case value from leads AI flagged — people who were interested but hadn't scheduled. One follow-up call on a flagged lead turned into a $75,000 med-mal case.”
“We were spending $12,000/month on Google Ads without knowing which campaigns actually produced signed cases. Analytics showed that one campaign produced 70% of our retainers. We cut the others and invested more in what works.”
Everything you need to know before getting started.
Everything that matters: total intakes, intake-to-consultation conversion, consultation-to-retainer conversion, average case value by source, calls by practice area, calls by time and day, missed calls, follow-up rates, and source attribution. All filterable by date range, channel, practice area, and staff member.
AI analyzes conversation patterns to identify leads that showed strong buying signals but did not retain — detailed case discussion, fee questions, timeline urgency, and high engagement. These get flagged for immediate follow-up before the prospect retains a competitor.
Yes. Every intake call is recorded and automatically transcribed. You can listen to recordings, read searchable transcripts, and see AI analysis of each conversation — invaluable for intake training and quality assurance.
AI tracks each lead from their initial source — Google Ads, SEO, Avvo, referral, social media — through consultation and all the way to signed retainer. You see not just which sources generate leads, but which sources generate signed cases and at what value.
Absolutely. See conversion rates, call handling quality, and AI insights for each team member. Identify top performers to model and those who need coaching. Data-driven training replaces subjective impressions.
Yes — analytics spans calls, SMS, website chat, Instagram DMs, and WhatsApp. See unified conversion metrics across every channel, compare channel performance, and optimize your intake communication strategy.
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